Distinctive positioning starts with a deep understanding of your core audiences and what they need, your school’s unique ability to meet that need, and how your competition positions themselves.

MarComm teams are lean and often overloaded with a myriad of tasks from across campus that aren’t aligned with a schools strategic goals. I look at the make-up of the team, skill sets, gaps, budgets, and marketing plans to help make your operation more effective.

The average Presidential tenure dipped below six years recently. That means more new strategic plans and yes, more philanthropic campaigns to support them. While the focus is rightfully on raising funds, these campaigns provide the opportunity to raise brand awareness and improve reputation amongst your most important stakeholders.

We’ve had the privilege of speaking at AMA, CASE, Digital Summit, as well as multiple campuses for their internal marketing and communications annual meetings. Though our greatest honor remains keynoting a live mascot conference at Butler University a few years back. We peaked too early to be honest.

You’ve secured budget for a substantial new project, which is great. But, when will you find the time to craft a thoughtful RFP? We’ve helped to write and, obviously, respond to more than I could count and can help make the process much more seamless.